A Mitsubishi dealership in South Carolina is offering a free gun with the purchase of any new or previously owned vehicle. Mitsubishi of Easley is giving buyers of their vehicles a $250 gun-purchasing certificate to be used at Sharp Shooters Gun Club and Range in Greenville, SC.
Unfortunately for the dealers of Mitsubishi, such sales promotions are needed. Sales of the brand are down nearly 30% through the first ten months of this year when compared with the same period of 2011. On average, each of the 400 Mitsubishi dealers sells about 13 of the cars a month. Moreover, J.D. Power has ranked the brand 32nd out of 36 in initial quality. Other dealers have been forced to finance buyers with FICO scores lower than they would otherwise accept.
Gun giveaways are the least of Mitsubishi’s problems.